Mass Market Internet Jewelry Retailer
Our Client desired to expand their market share of the highly competitive jewelry field. Multiple web-based venues were analyzed and integrated into a cohesive sales and marketing process:
- Web site design and programming and product updating system.
- Automated Ordering and Fulfillment process.
- Integrated Client tracking Supplier and Shipping systems.
- Complete Back Office functionality.
- Automated marketing processes tied to CRM database.
Custom Marketing and Sales Systems
- Existing System
Manual system required sales and support staff to initiate order, pricing and supplier process relying on printed catalogue, fax and spreadsheet tools. Customer queries were forwarded to the corresponding support groups and duplication of manual processes added time, shipping delays and significant personnel costs.
The drawbacks of this system were the delay in responding to Sales and Customer orders immediately. Inability to provide web enabled personalized Support and tracking. Severely limited market reach and product scope.
- The Challenge
Provide multiple and concurrent internet venues. Expand product lines to targeted marketing channels. Develop a fully automated Home Party sales associate program. Maintain scheduled Customer contact and sales development. Create a ‘brand image’.
MosaicCRM worked closely with the Client development team to analyze their market strengths and weaknesses; develop a strong brand image and profile targeted markets. Launched a versatile web site with automated ordering and fulfillment tools. Created mirror operations on leading auction and on-line store providers. Developed and manage targeted email and customer appreciation programs to maintain high levels of customer loyalty and repeat sales. Manage, track and improve profit margins on specially selected product lines.
These tasks were successful in automating multiple web sites specializing in targeted markets and then carry out a fully automated marketing, ordering and fulfillment process. As an end-to-end business process integration solution, MosaicCRM undertook the web site design and customization, created a fully automated Home Party Network module, email campaign management, marketing and channel penetration, search/profiling and integrated database systems. Utilizing advanced Java and Linux programs, the Marketing and Management Program module was fully and seamlessly integrated allowing sales, management, vendors and Customers to use a centralized CRM database system.