Does familiarity breed content or contempt? Familiarity may breed contempt in some circles but in selling it only creates confidence.
Tired of ‘innovate or die’ hype? YKK zippers may prove a very interesting branding lesson. No other high tech solution has replaced it. Velcro doesn’t come close.
Great sports competitors have realized for decades that developing their power of visualization is a valuable means to improve their performance. From a CRM perspective, we spend a lot of time and money ‘visualizing’ our customers.