Tag Archives: Lead Optimization

What Drives Sales: Satisfaction or Loyalty?

Do we enhance sales with customer satisfaction or is it customer loyalty? The differences are night and day and the effectiveness of each needs careful scrutiny.

Posted in Blog, Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Sales is like a box of chocolates.

Forest Gump said it best: ‘Life’s like a box of chocolates. You never know what you’re going to get.’ Sales results often share the same fate. Here are 8 ideas for sweeter sales.

Posted in Blog, Sales | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

5 Techniques for Optimizing CRM Data

The data explosion and subsequent mash up of mis-aligned information has led to the biggest area of frustration for users and probably the top reason why CRM programs flounder.

Posted in Blog, Management | Tagged , , , , , , , , , , , , | Leave a comment