Tag Archives: CRM Administration

What Drives Sales: Satisfaction or Loyalty?

Do we enhance sales with customer satisfaction or is it customer loyalty? The differences are night and day and the effectiveness of each needs careful scrutiny.

Posted in Blog, Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

What Customers are really thinking!

Motivating your customer to buy the world’s best doodad requires some different thinking in this economy. Understanding what a client really thinks can help. Having good answers helps even more!

Posted in Blog, Sales | Tagged , , , , , , , , , , , , , , | Leave a comment

1959 Cadillac and Managing Obsolescence

Modern selling recognizes that the attitude of our customers has changed. What this means is for a great many sales people, economic survival relies on the consumption of the constant turnover that obsolescence requires and how the customers prefers their client relationship.

Posted in Blog, Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

IS BUSINESS GOING TO THE DOGS?

Mirroring Our Masters: As management and customers accelerate even further away from each other, success is often influenced to an immense degree by decision makers who have little experience or a ‘look’ for sales.

Posted in Blog, Management | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

5 Protocols for Measuring Activity Results

Account Retention and Acquisition protocols are absolutely vital to success, mainly because nobody has the money or enough runway to wing it or buyers who have money or time to chance it.

Posted in Blog, Management | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

5 Pitfalls of Do It Yourself CRM Trials

Free Demos often concentrate more on how fast you can copy over what you are using now e.g. an excel spreadsheet as opposed to identifying the objectives you need to drive results. CRM changes everything: without changing your process and updating objectives is this the reason for the epidemic of such low CRM success rates?

Posted in Blog, Management | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Everybody’s got a spin on Social Networking and how to do it.

If relationship marketing is important to your organization, managing and collecting social network data and transposing this into your CRM program is radically different from the traditional historical based ‘interaction-transaction’ type recording.

Posted in Blog, Marketing | Tagged , , , , , , , , , , , , | Leave a comment

CRM Adoption: Simplify for maximum impact.

The job of modern selling now demands a number of practical skills, CRM is one of them. Here are some ideas at how MosaicCRM makes CRM a more harmonious tool more in sync to how people sell, and what they need to sell, to improve adoption success.

Posted in Blog, Management | Tagged , , , , , , , , , , , , , , | Leave a comment

Does your CRM do this? Tips on CRM Planning

If the objectives, sales organization and company culture are not sufficiently articulated in the CRM planning process, not surprisingly it won’t be in sync with the CRM program. That is a problem and one you don’t want. Take a look at 4 Tips on Pre-CRM Planning that will help avoid the pitfalls!

Posted in Blog, Management | Tagged , , , , , , | Leave a comment

The Alchemy of CRM

Alchemy was the medieval attempt to turn lead into gold.Modern CRM isn’t so different: data bases follow the alchemies operation of separating the ‘the prima material’ or so called chaos by taking this unstructured data and putting it into a structure to capture, index and store it.

Posted in Blog, Management | Tagged , , , , , , , , , , , , , | Leave a comment