Tag Archives: CRM Planning
Time or Circumstance: Sales Forecast Management
Every month, week or day we sit down and try to make sense of our sales numbers. One of the greatest errors in our ‘subjective’ judgment may be our over-reliance on time as the driving factor. To better manage time elements, it’s important to manage circumstances equally well.
Rating Customer Commitment Improves Projections
One of the biggest gripes or gaps in traditional CRM landscape is the inaccuracy of Sales Projections. It is vital to know and manage the difference between being simply involved in the selling process, and the customer being committed to its success.
1.5 Million Miles of Zippers
Tired of ‘innovate or die’ hype? YKK zippers may prove a very interesting branding lesson. No other high tech solution has replaced it. Velcro doesn’t come close.
Be wary of customer behavior predictions.
We are inundated with the latest and greatest sales behavior predictions using social media, networking, blogging, video platforms… a digital cornucopia of the ‘it’ factors pointed at customers that will buy.
What Drives Sales: Satisfaction or Loyalty?
Do we enhance sales with customer satisfaction or is it customer loyalty? The differences are night and day and the effectiveness of each needs careful scrutiny.
Sales is like a box of chocolates.
Forest Gump said it best: ‘Life’s like a box of chocolates. You never know what you’re going to get.’ Sales results often share the same fate. Here are 8 ideas for sweeter sales.
1959 Cadillac and Managing Obsolescence
Modern selling recognizes that the attitude of our customers has changed. What this means is for a great many sales people, economic survival relies on the consumption of the constant turnover that obsolescence requires and how the customers prefers their client relationship.
IS BUSINESS GOING TO THE DOGS?
Mirroring Our Masters: As management and customers accelerate even further away from each other, success is often influenced to an immense degree by decision makers who have little experience or a ‘look’ for sales.
5 Protocols for Measuring Activity Results
Account Retention and Acquisition protocols are absolutely vital to success, mainly because nobody has the money or enough runway to wing it or buyers who have money or time to chance it.
5 Techniques for Optimizing CRM Data
The data explosion and subsequent mash up of mis-aligned information has led to the biggest area of frustration for users and probably the top reason why CRM programs flounder.
