Tag Archives: Pipeline Management
Time or Circumstance: Sales Forecast Management
Every month, week or day we sit down and try to make sense of our sales numbers. One of the greatest errors in our ‘subjective’ judgment may be our over-reliance on time as the driving factor. To better manage time elements, it’s important to manage circumstances equally well.
Rating Customer Commitment Improves Projections
One of the biggest gripes or gaps in traditional CRM landscape is the inaccuracy of Sales Projections. It is vital to know and manage the difference between being simply involved in the selling process, and the customer being committed to its success.
Be wary of customer behavior predictions.
We are inundated with the latest and greatest sales behavior predictions using social media, networking, blogging, video platforms… a digital cornucopia of the ‘it’ factors pointed at customers that will buy.
What Drives Sales: Satisfaction or Loyalty?
Do we enhance sales with customer satisfaction or is it customer loyalty? The differences are night and day and the effectiveness of each needs careful scrutiny.
Sales is like a box of chocolates.
Forest Gump said it best: ‘Life’s like a box of chocolates. You never know what you’re going to get.’ Sales results often share the same fate. Here are 8 ideas for sweeter sales.
What Customers are really thinking!
Motivating your customer to buy the world’s best doodad requires some different thinking in this economy. Understanding what a client really thinks can help. Having good answers helps even more!
IS BUSINESS GOING TO THE DOGS?
Mirroring Our Masters: As management and customers accelerate even further away from each other, success is often influenced to an immense degree by decision makers who have little experience or a ‘look’ for sales.
The Alchemy of CRM
Alchemy was the medieval attempt to turn lead into gold.Modern CRM isn’t so different: data bases follow the alchemies operation of separating the ‘the prima material’ or so called chaos by taking this unstructured data and putting it into a structure to capture, index and store it.
Bias plays a huge role in sales predictions.
CRM analytical data is rarely configured for optimal ‘bias’ applications e.g. learning what customers want to buy at this very moment. CRM data is often seen as information overload when in fact just the opposite is true.
Selling Smart: Doing the Right Things vs. Everything Right.
Doing everything right doesn’t guarantee a sale. The subtle, yet big difference, is doing the ‘right things’.
