Tag Archives: Social CRM
‘Familiarity’ is a powerful, omnipotent feeling.
Does familiarity breed content or contempt? Familiarity may breed contempt in some circles but in selling it only creates confidence.
Be wary of customer behavior predictions.
We are inundated with the latest and greatest sales behavior predictions using social media, networking, blogging, video platforms… a digital cornucopia of the ‘it’ factors pointed at customers that will buy.
What Drives Sales: Satisfaction or Loyalty?
Do we enhance sales with customer satisfaction or is it customer loyalty? The differences are night and day and the effectiveness of each needs careful scrutiny.
IS BUSINESS GOING TO THE DOGS?
Mirroring Our Masters: As management and customers accelerate even further away from each other, success is often influenced to an immense degree by decision makers who have little experience or a ‘look’ for sales.
5 Protocols for Measuring Activity Results
Account Retention and Acquisition protocols are absolutely vital to success, mainly because nobody has the money or enough runway to wing it or buyers who have money or time to chance it.
SMB’s & Social Networking: Economic Suicide?
Social Networking: Is it for you? Achieving millions of followers has so far been limited to a few handfuls of mega brands. SMB’s trying to imitate them could be economic suicide.
Everybody’s got a spin on Social Networking and how to do it.
If relationship marketing is important to your organization, managing and collecting social network data and transposing this into your CRM program is radically different from the traditional historical based ‘interaction-transaction’ type recording.
