Tag Archives: CRM Planninig
Be wary of customer behavior predictions.
We are inundated with the latest and greatest sales behavior predictions using social media, networking, blogging, video platforms… a digital cornucopia of the ‘it’ factors pointed at customers that will buy.
5 Protocols for Measuring Activity Results
Account Retention and Acquisition protocols are absolutely vital to success, mainly because nobody has the money or enough runway to wing it or buyers who have money or time to chance it.
2011: Change the way you view prospects to thrive.
The business climate in 2011 is projected to be brutal with less money, tighter budgets, fewer sales people and scarcer customers. In spite of this many companies will thrive. How? By changing the way they view prospects and the selling process.
5 Pitfalls of Do It Yourself CRM Trials
Free Demos often concentrate more on how fast you can copy over what you are using now e.g. an excel spreadsheet as opposed to identifying the objectives you need to drive results. CRM changes everything: without changing your process and updating objectives is this the reason for the epidemic of such low CRM success rates?
Everybody’s got a spin on Social Networking and how to do it.
If relationship marketing is important to your organization, managing and collecting social network data and transposing this into your CRM program is radically different from the traditional historical based ‘interaction-transaction’ type recording.
CRM Adoption: Simplify for maximum impact.
The job of modern selling now demands a number of practical skills, CRM is one of them. Here are some ideas at how MosaicCRM makes CRM a more harmonious tool more in sync to how people sell, and what they need to sell, to improve adoption success.
Does your CRM do this? Tips on CRM Planning
If the objectives, sales organization and company culture are not sufficiently articulated in the CRM planning process, not surprisingly it won’t be in sync with the CRM program. That is a problem and one you don’t want. Take a look at 4 Tips on Pre-CRM Planning that will help avoid the pitfalls!
