Tag Archives: CRM Marketing Tools
‘Familiarity’ is a powerful, omnipotent feeling.
Does familiarity breed content or contempt? Familiarity may breed contempt in some circles but in selling it only creates confidence.
1.5 Million Miles of Zippers
Tired of ‘innovate or die’ hype? YKK zippers may prove a very interesting branding lesson. No other high tech solution has replaced it. Velcro doesn’t come close.
Visualization and AFDB’s
Great sports competitors have realized for decades that developing their power of visualization is a valuable means to improve their performance. From a CRM perspective, we spend a lot of time and money ‘visualizing’ our customers.
What Drives Sales: Satisfaction or Loyalty?
Do we enhance sales with customer satisfaction or is it customer loyalty? The differences are night and day and the effectiveness of each needs careful scrutiny.
1959 Cadillac and Managing Obsolescence
Modern selling recognizes that the attitude of our customers has changed. What this means is for a great many sales people, economic survival relies on the consumption of the constant turnover that obsolescence requires and how the customers prefers their client relationship.
5 Protocols for Measuring Activity Results
Account Retention and Acquisition protocols are absolutely vital to success, mainly because nobody has the money or enough runway to wing it or buyers who have money or time to chance it.
2011: Change the way you view prospects to thrive.
The business climate in 2011 is projected to be brutal with less money, tighter budgets, fewer sales people and scarcer customers. In spite of this many companies will thrive. How? By changing the way they view prospects and the selling process.
5 Techniques for Optimizing CRM Data
The data explosion and subsequent mash up of mis-aligned information has led to the biggest area of frustration for users and probably the top reason why CRM programs flounder.
Everybody’s got a spin on Social Networking and how to do it.
If relationship marketing is important to your organization, managing and collecting social network data and transposing this into your CRM program is radically different from the traditional historical based ‘interaction-transaction’ type recording.
The Alchemy of CRM
Alchemy was the medieval attempt to turn lead into gold.Modern CRM isn’t so different: data bases follow the alchemies operation of separating the ‘the prima material’ or so called chaos by taking this unstructured data and putting it into a structure to capture, index and store it.
