Tag Archives: Customer Profiling
SMB’s & Social Networking: Economic Suicide?
Social Networking: Is it for you? Achieving millions of followers has so far been limited to a few handfuls of mega brands. SMB’s trying to imitate them could be economic suicide.
2011: Change the way you view prospects to thrive.
The business climate in 2011 is projected to be brutal with less money, tighter budgets, fewer sales people and scarcer customers. In spite of this many companies will thrive. How? By changing the way they view prospects and the selling process.
5 Pitfalls of Do It Yourself CRM Trials
Free Demos often concentrate more on how fast you can copy over what you are using now e.g. an excel spreadsheet as opposed to identifying the objectives you need to drive results. CRM changes everything: without changing your process and updating objectives is this the reason for the epidemic of such low CRM success rates?
Everybody’s got a spin on Social Networking and how to do it.
If relationship marketing is important to your organization, managing and collecting social network data and transposing this into your CRM program is radically different from the traditional historical based ‘interaction-transaction’ type recording.
The Alchemy of CRM
Alchemy was the medieval attempt to turn lead into gold.Modern CRM isn’t so different: data bases follow the alchemies operation of separating the ‘the prima material’ or so called chaos by taking this unstructured data and putting it into a structure to capture, index and store it.
Bias plays a huge role in sales predictions.
CRM analytical data is rarely configured for optimal ‘bias’ applications e.g. learning what customers want to buy at this very moment. CRM data is often seen as information overload when in fact just the opposite is true.
5 Questions to Evaluate Your Social Media ROI
Is Social Media just a product looking for an application? Delivering information via social networks is not the same as selling, although many who don’t sell for a living will have you believe so.
Selling Smart: Doing the Right Things vs. Everything Right.
Doing everything right doesn’t guarantee a sale. The subtle, yet big difference, is doing the ‘right things’.
