Author Archives: admin

5 Techniques for Optimizing CRM Data

The data explosion and subsequent mash up of mis-aligned information has led to the biggest area of frustration for users and probably the top reason why CRM programs flounder.

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Everybody’s got a spin on Social Networking and how to do it.

If relationship marketing is important to your organization, managing and collecting social network data and transposing this into your CRM program is radically different from the traditional historical based ‘interaction-transaction’ type recording.

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FREE! 6 Steps for Keeping Customers Attention

Just like ‘Button Scenes” you need a gripping story line and a strategy to make it happen. Keep your customers attention with a strategic system.

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What Sales Process Produces The Highest Return?

Prioritize Buying Cycle Habits. The customer is of paramount importance to your business. Get into the habit of clearly defining the buying-cycle of your customers.

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Dumb Customer Questions

Get you customer to stop tinkering and make a decision. Learn how Account Rating, Opportunity Aging and Automated Fallback systems can help.

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Lipstick Strategy

Consistent wins are as a result of strategy, not behavior. Successful sales people are action oriented. They think in terms of doing something, often anything, and something will result. It is the old numbers game thinking. Action is always admirable but the problem is that it employs only behavioral actions and not strategies. For many [...]

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