Author Archives: Bill Noonan
IS BUSINESS GOING TO THE DOGS?
Mirroring Our Masters: As management and customers accelerate even further away from each other, success is often influenced to an immense degree by decision makers who have little experience or a ‘look’ for sales.
5 Protocols for Measuring Activity Results
Account Retention and Acquisition protocols are absolutely vital to success, mainly because nobody has the money or enough runway to wing it or buyers who have money or time to chance it.
SMB’s & Social Networking: Economic Suicide?
Social Networking: Is it for you? Achieving millions of followers has so far been limited to a few handfuls of mega brands. SMB’s trying to imitate them could be economic suicide.
2011: Change the way you view prospects to thrive.
The business climate in 2011 is projected to be brutal with less money, tighter budgets, fewer sales people and scarcer customers. In spite of this many companies will thrive. How? By changing the way they view prospects and the selling process.
5 Pitfalls of Do It Yourself CRM Trials
Free Demos often concentrate more on how fast you can copy over what you are using now e.g. an excel spreadsheet as opposed to identifying the objectives you need to drive results. CRM changes everything: without changing your process and updating objectives is this the reason for the epidemic of such low CRM success rates?
CRM Adoption: Simplify for maximum impact.
The job of modern selling now demands a number of practical skills, CRM is one of them. Here are some ideas at how MosaicCRM makes CRM a more harmonious tool more in sync to how people sell, and what they need to sell, to improve adoption success.
Does your CRM do this? Tips on CRM Planning
If the objectives, sales organization and company culture are not sufficiently articulated in the CRM planning process, not surprisingly it won’t be in sync with the CRM program. That is a problem and one you don’t want. Take a look at 4 Tips on Pre-CRM Planning that will help avoid the pitfalls!
The Alchemy of CRM
Alchemy was the medieval attempt to turn lead into gold.Modern CRM isn’t so different: data bases follow the alchemies operation of separating the ‘the prima material’ or so called chaos by taking this unstructured data and putting it into a structure to capture, index and store it.
Bias plays a huge role in sales predictions.
CRM analytical data is rarely configured for optimal ‘bias’ applications e.g. learning what customers want to buy at this very moment. CRM data is often seen as information overload when in fact just the opposite is true.
There is a limit to how much distraction you can afford.
Even the best run organizations place a plethora of non selling activities in front of their sales staff every day. It’s not to say that these are trivial. What I am saying is how much can you afford?
