Tag Archives: CRM Marketing Tips
SMB’s & Social Networking: Economic Suicide?
Social Networking: Is it for you? Achieving millions of followers has so far been limited to a few handfuls of mega brands. SMB’s trying to imitate them could be economic suicide.
2011: Change the way you view prospects to thrive.
The business climate in 2011 is projected to be brutal with less money, tighter budgets, fewer sales people and scarcer customers. In spite of this many companies will thrive. How? By changing the way they view prospects and the selling process.
5 Techniques for Optimizing CRM Data
The data explosion and subsequent mash up of mis-aligned information has led to the biggest area of frustration for users and probably the top reason why CRM programs flounder.
5 Pitfalls of Do It Yourself CRM Trials
Free Demos often concentrate more on how fast you can copy over what you are using now e.g. an excel spreadsheet as opposed to identifying the objectives you need to drive results. CRM changes everything: without changing your process and updating objectives is this the reason for the epidemic of such low CRM success rates?
Everybody’s got a spin on Social Networking and how to do it.
If relationship marketing is important to your organization, managing and collecting social network data and transposing this into your CRM program is radically different from the traditional historical based ‘interaction-transaction’ type recording.
CRM Adoption: Simplify for maximum impact.
The job of modern selling now demands a number of practical skills, CRM is one of them. Here are some ideas at how MosaicCRM makes CRM a more harmonious tool more in sync to how people sell, and what they need to sell, to improve adoption success.
The Alchemy of CRM
Alchemy was the medieval attempt to turn lead into gold.Modern CRM isn’t so different: data bases follow the alchemies operation of separating the ‘the prima material’ or so called chaos by taking this unstructured data and putting it into a structure to capture, index and store it.
Bias plays a huge role in sales predictions.
CRM analytical data is rarely configured for optimal ‘bias’ applications e.g. learning what customers want to buy at this very moment. CRM data is often seen as information overload when in fact just the opposite is true.
There is a limit to how much distraction you can afford.
Even the best run organizations place a plethora of non selling activities in front of their sales staff every day. It’s not to say that these are trivial. What I am saying is how much can you afford?
It’s hard to get a second chance to make a good impression.
Mental and physical ‘touch points’ take mere nanoseconds to associate a good or bad impression of you in the minds of the receiver.